/* =========================================================================
   b.tool — Variation A · Editorial Manifesto
   Strict palette: #FFFFFF · #F2F2F0 · #E8510A · #D14708 · #0E0E0E · #888780
   Italic Playfair carries emotion. Roman DM Sans carries information.
   ========================================================================= */

:root {
  --white: #FFFFFF;
  --cloud: #F2F2F0;
  --orange: #E8510A;
  --orange-deep: #D14708;
  --orange-soft: rgba(232, 81, 10, 0.22);
  --orange-glow: rgba(232, 81, 10, 0.35);
  --orange-shadow: rgba(232, 81, 10, 0.25);
  --ink: #0E0E0E;
  --gray: #888780;
  --hairline: rgba(14, 14, 14, 0.06);

  --shadow-card: 0 24px 48px -16px rgba(14, 14, 14, 0.12);
  --shadow-cta: 0 8px 24px var(--orange-shadow);

  --font-display: "Montserrat", "Heebo", -apple-system, system-ui, sans-serif;
  --font-ui: "Montserrat", "Heebo", -apple-system, system-ui, sans-serif;

  --ease-breath: cubic-bezier(0.45, 0, 0.55, 1);
  --ease-state:  cubic-bezier(0.4, 0, 0.2, 1);

  --content-max: 1440px;
  --pad-x: 80px;
  --nav-h: 96px;
}

@media (max-width: 1024px) { :root { --pad-x: 48px; --nav-h: 84px; } }
@media (max-width: 640px)  { :root { --pad-x: 24px; --nav-h: 72px; } }

/* =========================================================================
   Reset & base
   ========================================================================= */
*, *::before, *::after { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
body {
  font-family: var(--font-ui);
  font-size: 1.0625rem;
  line-height: 1.6;
  color: var(--ink);
  background: var(--white);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img, svg { display: block; max-width: 100%; }
button { font-family: inherit; cursor: pointer; border: none; background: none; padding: 0; color: inherit; }
a { color: inherit; text-decoration: none; }
::selection { background: var(--orange); color: var(--white); }

/* The sacred orange period — the only chromatic event a sentence ends on */
.o { color: var(--orange); font-style: normal; font-family: var(--font-display); font-weight: 700; }

/* =========================================================================
   Logo — editorial scale
   ========================================================================= */
.logo {
  display: inline-flex;
  align-items: baseline;
  line-height: 0.9;
  letter-spacing: -0.03em;
  user-select: none;
  white-space: nowrap;
}
.logo .b {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  color: var(--ink);
}
.logo .dot {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  color: var(--orange);
}
.logo .tool {
  font-family: var(--font-ui);
  font-weight: 200;
  color: var(--ink);
  margin-left: -0.05em;
  letter-spacing: -0.01em;
}
.logo--xl { font-size: 64px; }
.logo--xl .tool { font-size: 0.9em; }
.logo--xxl { font-size: 80px; }
.logo--xxl .tool { font-size: 0.9em; }
.logo--md  { font-size: 32px; }
.logo--md .tool { font-size: 0.9em; }

.on-dark .b, .on-dark .tool { color: var(--white); }

@media (max-width: 1024px) {
  .logo--xl { font-size: 48px; }
}
@media (max-width: 640px) {
  .logo--xl { font-size: 36px; }
  .logo--xxl { font-size: 56px; }
}

/* =========================================================================
   Buttons — pill 999px, UPPERCASE, 0.08em tracking
   ========================================================================= */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.9375rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 14px 32px;
  border-radius: 999px;
  border: none;
  cursor: pointer;
  line-height: 1;
  text-decoration: none;
  transition:
    background-color 0.4s var(--ease-state),
    color 0.4s var(--ease-state),
    transform 0.4s var(--ease-state),
    box-shadow 0.4s var(--ease-state),
    border-color 0.4s var(--ease-state);
}
.btn--primary { background: var(--orange); color: var(--white); }
.btn--primary:hover { background: var(--orange-deep); transform: translateY(-2px); box-shadow: var(--shadow-cta); }
.btn--primary:active { transform: translateY(0); box-shadow: none; }

.btn--secondary { background: transparent; color: var(--ink); border: 1px solid var(--ink); }
.btn--secondary:hover { background: var(--ink); color: var(--white); }
.btn--secondary.on-dark { color: var(--white); border-color: var(--white); }
.btn--secondary.on-dark:hover { background: var(--white); color: var(--ink); }

.btn--mini { padding: 11px 22px; font-size: 0.8125rem; }

/* Link — orange underline grows on hover */
.link {
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.875rem;
  color: var(--ink);
  text-decoration: underline;
  text-decoration-color: var(--orange);
  text-decoration-thickness: 2px;
  text-underline-offset: 4px;
  transition: text-decoration-thickness 0.4s var(--ease-state), color 0.4s var(--ease-state);
  cursor: pointer;
  display: inline-block;
}
.link:hover { text-decoration-thickness: 3px; color: var(--orange-deep); }

/* Chip */
.chip {
  display: inline-flex;
  align-items: center;
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.6875rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink);
  background: var(--cloud);
  padding: 6px 10px;
  border-radius: 4px;
}

/* Eyebrow — DM Sans uppercase, with optional 60px orange leading rule */
.eyebrow {
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.75rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  display: inline-flex;
  align-items: center;
  gap: 16px;
}
.eyebrow--rule::before {
  content: "";
  display: inline-block;
  width: 60px;
  height: 1px;
  background: var(--orange);
}
.eyebrow--muted { color: var(--gray); }
.eyebrow--muted.eyebrow--rule::before { background: var(--gray); }
.eyebrow--ink { color: var(--ink); }
.eyebrow--ink.eyebrow--rule::before { background: var(--ink); }

/* =========================================================================
   Navigation — pinned, frosted, logo as typographic event
   ========================================================================= */
.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  height: var(--nav-h);
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(20px) saturate(180%);
  -webkit-backdrop-filter: blur(20px) saturate(180%);
  border-bottom: 1px solid var(--hairline);
  display: flex;
  align-items: center;
  padding: 0 var(--pad-x);
  justify-content: space-between;
  gap: 32px;
}
.nav__links {
  display: flex;
  gap: 40px;
  align-items: center;
}
.nav__link {
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.875rem;
  letter-spacing: 0.04em;
  color: var(--ink);
  transition: color 0.4s var(--ease-state);
}
.nav__link:hover { color: var(--orange); }
.nav__link--active { color: var(--orange); }
.nav__right { display: flex; align-items: center; gap: 16px; }

.lang-toggle {
  display: inline-flex;
  background: var(--cloud);
  border-radius: 999px;
  padding: 4px;
}
.lang-toggle button {
  padding: 8px 14px;
  border-radius: 999px;
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 12px;
  letter-spacing: 0.04em;
  background: transparent;
  color: var(--gray);
  transition: background 0.4s var(--ease-state), color 0.4s var(--ease-state);
}
.lang-toggle button.active { background: var(--ink); color: var(--white); }

.nav__burger {
  display: none;
  width: 44px;
  height: 44px;
  align-items: center;
  justify-content: center;
}
.nav__burger svg { width: 24px; height: 24px; stroke: var(--ink); stroke-width: 1.5; fill: none; }

/* the 5-link bar needs ~1240px to fit; below that it collapses into the burger menu */
@media (max-width: 1240px) {
  .nav__links { display: none; }
  .nav__burger { display: inline-flex; }
}
@media (max-width: 640px) {
  /* keep the language switcher reachable in one tap on mobile; only the CTA button
     collapses (the switcher itself must stay visible per the brief). */
  .nav__right .btn { display: none; }
  .lang-toggle { padding: 3px; }
  .lang-toggle button { padding: 7px 10px; font-size: 11px; }
}
/* burger dropdown panel (toggled by .is-open on .nav) */
.nav.is-open .nav__links {
  display: flex;
  flex-direction: column;
  align-items: stretch;
  gap: 0;
  position: absolute;
  top: 100%;
  left: 0;
  right: 0;
  background: var(--white);
  padding: 8px var(--pad-x) 20px;
  border-bottom: 1px solid var(--hairline);
  box-shadow: var(--shadow-card);
}
.nav.is-open .nav__link { padding: 15px 0; font-size: 1.05rem; border-bottom: 1px solid var(--hairline); }
.nav__link--menu { display: none; }
.nav.is-open .nav__link--menu { display: block; color: var(--orange); }

/* =========================================================================
   HERO — Editorial manifesto: two stacked italic lines, deck eyebrow,
   scroll indicator dropping orange line out of frame.
   ========================================================================= */
.hero {
  position: relative;
  background: var(--white);
  padding: 128px var(--pad-x) 160px;
  overflow: hidden;
}
.hero__inner {
  max-width: var(--content-max);
  margin: 0 auto;
}
.hero__deck {
  margin-bottom: 64px;
}
.hero__headline {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: clamp(3.5rem, 9.2vw, 11rem);
  line-height: 0.96;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin: 0;
  text-wrap: balance;
}
.hero__line-a { display: block; }
.hero__line-b {
  display: block;
  color: var(--gray);
  font-weight: 400;
  margin-top: 0.02em;
}
.hero__sub {
  margin-top: 80px;
  max-width: 620px;
  font-family: var(--font-ui);
  font-weight: 200;
  font-size: 1.375rem;
  line-height: 1.5;
  color: var(--ink);
}
.hero__sub em {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 400;
  color: var(--ink);
}
.hero__cta {
  margin-top: 48px;
  display: flex;
  gap: 16px;
  flex-wrap: wrap;
}
.hero__scroll {
  position: absolute;
  bottom: -2px;
  left: var(--pad-x);
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 16px;
  font-family: var(--font-ui);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--gray);
}
.hero__scroll-line {
  display: block;
  width: 1px;
  height: 120px;
  background: var(--orange);
  animation: scroll-drop 4s var(--ease-breath) infinite alternate;
  transform-origin: top;
}
@keyframes scroll-drop {
  from { transform: scaleY(0.6); opacity: 0.5; }
  to   { transform: scaleY(1);   opacity: 1; }
}

@media (max-width: 640px) {
  .hero { padding: 80px var(--pad-x) 120px; }
  .hero__headline { font-size: clamp(2.75rem, 12vw, 4.5rem); line-height: 1.02; }
  .hero__sub { margin-top: 48px; font-size: 1.125rem; }
  .hero__scroll-line { height: 80px; }
}

/* =========================================================================
   STATS RIBBON — typographic ribbon on white, thin orange baselines
   ========================================================================= */
.stats {
  padding: 128px var(--pad-x);
  background: var(--white);
}
.stats__inner {
  max-width: var(--content-max);
  margin: 0 auto;
}
.stats__head {
  margin-bottom: 96px;
  max-width: 720px;
}
.stats__head h2 {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: clamp(2.25rem, 4vw, 3.5rem);
  line-height: 1.1;
  letter-spacing: -0.005em;
  margin: 24px 0 0;
}
.stats__grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 48px;
}
.stat {
  position: relative;
  padding-bottom: 24px;
}
.stat::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: 0;
  width: 100%;
  height: 1px;
  background: var(--orange);
  transform-origin: left;
  transform: scaleX(0.7);
  transition: transform 0.4s var(--ease-state);
}
.stat:hover::after { transform: scaleX(1); }
.stat__num {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: 6rem;
  line-height: 0.9;
  letter-spacing: -0.02em;
  color: var(--ink);
}
.stat__num span {
  font-size: 2.25rem;
  margin-left: 4px;
}
.stat__label {
  margin-top: 24px;
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.6875rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink);
}
.stat__source {
  margin-top: 8px;
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 400;
  font-size: 0.625rem;
  letter-spacing: 0.06em;
  color: var(--gray);
}

@media (max-width: 960px) {
  .stats__grid { grid-template-columns: repeat(2, 1fr); gap: 64px 32px; }
  .stat__num { font-size: 4.5rem; }
  .stat__num span { font-size: 1.5rem; }
}
@media (max-width: 480px) {
  .stats__grid { grid-template-columns: 1fr; gap: 48px; }
}

/* =========================================================================
   ORANGE PULL QUOTE — the one full-orange band, reserved for one quote
   ========================================================================= */
.pull {
  background: var(--orange);
  color: var(--white);
  padding: 160px var(--pad-x);
  text-align: center;
}
.pull__inner {
  max-width: 1100px;
  margin: 0 auto;
}
.pull__eyebrow {
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.75rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--white);
  opacity: 0.85;
  margin-bottom: 48px;
  display: inline-flex;
  align-items: center;
  gap: 16px;
}
.pull__eyebrow::before {
  content: "";
  width: 60px;
  height: 1px;
  background: var(--white);
}
.pull__quote {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: clamp(2.25rem, 4.4vw, 4.25rem);
  line-height: 1.15;
  letter-spacing: -0.01em;
  text-wrap: balance;
  margin: 0;
}
.pull__attr {
  margin-top: 48px;
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.75rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--white);
  opacity: 0.85;
}

@media (max-width: 640px) {
  .pull { padding: 96px var(--pad-x); }
}

/* =========================================================================
   PERSONNAGES — horizontal scroll-snap strip, profession floats above
   ========================================================================= */
.persona {
  background: var(--white);
  padding: 128px 0 96px;
}
.persona__head {
  padding: 0 var(--pad-x);
  max-width: var(--content-max);
  margin: 0 auto 96px;
}
.persona__head h2 {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: clamp(2.5rem, 5.4vw, 4.5rem);
  line-height: 1.05;
  letter-spacing: -0.01em;
  margin: 24px 0 0;
  max-width: 16ch;
}
.persona__strip {
  display: flex;
  gap: 48px;
  overflow-x: auto;
  padding: 0 var(--pad-x) 32px;
  scroll-snap-type: x mandatory;
  scrollbar-width: none;
}
.persona__strip::-webkit-scrollbar { display: none; }

.persona__card {
  flex: 0 0 280px;
  scroll-snap-align: center;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 24px;
  background: transparent;
  cursor: pointer;
  position: relative;
}
.persona__job {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 400;
  font-size: 1.5rem;
  color: var(--ink);
  letter-spacing: -0.005em;
  transition: color 0.4s var(--ease-state);
}
.persona__card.is-active .persona__job { color: var(--orange); }
.persona__card:hover .persona__job { color: var(--orange); }

.persona__figure {
  position: relative;
  width: 100%;
  height: 320px;
  display: flex;
  align-items: flex-end;
  justify-content: center;
}
.persona__img {
  height: 280px;
  max-width: 100%;
  object-fit: contain;
  animation: btool-float 4s var(--ease-breath) infinite alternate;
  transition: filter 0.4s var(--ease-state), transform 0.4s var(--ease-state);
  position: relative;
  z-index: 2;
}
.persona__card.is-active .persona__img {
  filter: brightness(0) saturate(100%) invert(40%) sepia(98%) saturate(2876%) hue-rotate(8deg) brightness(94%) contrast(101%);
}
.persona__halo {
  position: absolute;
  left: 50%;
  bottom: 24px;
  width: 240px;
  height: 60px;
  transform: translateX(-50%);
  background: radial-gradient(ellipse 200px 40px at center, var(--orange-soft) 0%, transparent 70%);
  filter: blur(2px);
  pointer-events: none;
  transition: background 0.4s var(--ease-state);
}
.persona__card:hover .persona__halo,
.persona__card.is-active .persona__halo {
  background: radial-gradient(ellipse 220px 50px at center, var(--orange-glow) 0%, transparent 70%);
}
.persona__model {
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.6875rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--gray);
}

/* Stagger float so the strip breathes asynchronously */
.persona__card:nth-child(2) .persona__img { animation-delay: -0.4s; }
.persona__card:nth-child(3) .persona__img { animation-delay: -0.8s; }
.persona__card:nth-child(4) .persona__img { animation-delay: -1.2s; }
.persona__card:nth-child(5) .persona__img { animation-delay: -1.6s; }
.persona__card:nth-child(6) .persona__img { animation-delay: -2.0s; }
.persona__card:nth-child(7) .persona__img { animation-delay: -2.4s; }

@keyframes btool-float {
  from { transform: translateY(0); }
  to   { transform: translateY(-14px); }
}

@media (max-width: 640px) {
  .persona__card { flex-basis: 240px; }
  .persona__figure { height: 260px; }
  .persona__img { height: 220px; }
}

/* =========================================================================
   THREE-ACT — stacked vertically: Aujourd'hui · La Réponse · Après
   ========================================================================= */
.three-act {
  background: var(--cloud);
  padding: 160px var(--pad-x);
}
.three-act__inner {
  max-width: var(--content-max);
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  gap: 160px;
}
.act {
  display: grid;
  align-items: start;
  gap: 64px;
}
.act--today {
  grid-template-columns: minmax(0, 1fr) 480px;
}
.act--today h3 {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: clamp(2.5rem, 5.6vw, 5rem);
  line-height: 1.02;
  letter-spacing: -0.01em;
  margin: 24px 0 32px;
}
.act--today p {
  font-family: var(--font-ui);
  font-weight: 200;
  font-size: 1.25rem;
  line-height: 1.55;
  color: var(--ink);
  max-width: 52ch;
}
.act--today p::first-letter {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: 4em;
  float: left;
  line-height: 0.85;
  margin: 0.05em 12px -0.05em 0;
  color: var(--orange);
}
.act__side-stat {
  display: flex;
  flex-direction: column;
  align-items: flex-end;
  text-align: right;
  padding-top: 96px;
}
.act__side-stat .stat__num { font-size: 8rem; color: var(--orange); line-height: 0.85; }
.act__side-stat .stat__label { margin-top: 24px; }

.act--response {
  text-align: center;
  padding: 32px 0;
}
.act--response .eyebrow { justify-content: center; }
.act--response h3 {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: clamp(2.5rem, 5.4vw, 4.5rem);
  line-height: 1;
  letter-spacing: -0.01em;
  margin: 24px 0 48px;
}
.act--response .act__figure {
  position: relative;
  height: 420px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin: 0 auto;
}
.act--response .act__figure img {
  height: 420px;
  max-width: 100%;
  object-fit: contain;
  animation: btool-float 4s var(--ease-breath) infinite alternate;
}
.act--response .act__figure::after {
  content: "";
  position: absolute;
  left: 50%;
  bottom: -8px;
  width: 380px;
  height: 80px;
  transform: translateX(-50%);
  background: radial-gradient(ellipse 320px 50px at center, var(--orange-soft) 0%, transparent 70%);
  filter: blur(3px);
  pointer-events: none;
}
.act--response__chips {
  display: flex;
  gap: 8px;
  justify-content: center;
  margin-top: 32px;
}

.act--after {
  grid-template-columns: 480px minmax(0, 1fr);
  align-items: end;
}
.act--after h3 {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: clamp(2.5rem, 5.6vw, 5rem);
  line-height: 1.02;
  letter-spacing: -0.01em;
  margin: 24px 0 32px;
}
.act--after p {
  font-family: var(--font-ui);
  font-weight: 200;
  font-size: 1.25rem;
  line-height: 1.55;
  color: var(--ink);
  max-width: 48ch;
  margin-bottom: 40px;
}
.act--after .act__cta { display: flex; gap: 16px; flex-wrap: wrap; }
.act--after__quote {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 400;
  font-size: clamp(1.5rem, 2.2vw, 2rem);
  line-height: 1.3;
  color: var(--gray);
  padding-bottom: 96px;
}

@media (max-width: 960px) {
  .three-act { padding: 96px var(--pad-x); }
  .three-act__inner { gap: 96px; }
  .act--today, .act--after { grid-template-columns: 1fr; }
  .act__side-stat { align-items: flex-start; text-align: left; padding-top: 16px; }
  .act__side-stat .stat__num { font-size: 5rem; }
  .act--response .act__figure { height: 320px; }
  .act--response .act__figure img { height: 320px; }
  .act--after__quote { padding-bottom: 32px; }
}

/* =========================================================================
   VIDEO PLACEHOLDER — Le film. Bientôt.
   ========================================================================= */
.video-section {
  background: var(--white);
  padding: 160px var(--pad-x);
}
.video-section__inner {
  max-width: var(--content-max);
  margin: 0 auto;
}
.video-section__head {
  margin-bottom: 64px;
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 48px;
  flex-wrap: wrap;
}
.video-section__head h2 {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: clamp(3rem, 6vw, 5rem);
  line-height: 1;
  letter-spacing: -0.01em;
  margin: 24px 0 0;
}
.video-section__meta {
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.75rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--gray);
  max-width: 280px;
  line-height: 1.8;
  text-align: right;
}
.video-frame {
  position: relative;
  aspect-ratio: 16 / 9;
  background: var(--cloud);
  border-radius: 24px;
  overflow: hidden;
  display: flex;
  align-items: center;
  justify-content: center;
  cursor: pointer;
  transition: transform 0.4s var(--ease-state), box-shadow 0.4s var(--ease-state);
}
.video-frame:hover { transform: translateY(-4px); box-shadow: var(--shadow-card); }

/* Subtle paper texture made from layered gradients — no images */
.video-frame::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 60% 50% at 50% 45%, rgba(14,14,14,0.04) 0%, transparent 70%),
    repeating-linear-gradient(135deg, transparent 0 6px, rgba(14,14,14,0.012) 6px 7px);
  pointer-events: none;
}
.video-frame__corner {
  position: absolute;
  top: 32px;
  left: 32px;
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.6875rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--gray);
  z-index: 2;
}
.video-frame__corner--right {
  left: auto;
  right: 32px;
  text-align: right;
}
.video-frame__center {
  position: relative;
  z-index: 2;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 40px;
}
.video-play {
  width: 96px;
  height: 96px;
  border-radius: 50%;
  border: 1.5px solid var(--orange);
  display: flex;
  align-items: center;
  justify-content: center;
  background: rgba(255, 255, 255, 0.6);
  transition: transform 0.4s var(--ease-state), border-color 0.4s var(--ease-state);
}
.video-frame:hover .video-play { transform: scale(1.08); border-color: var(--orange-deep); }
.video-play svg { width: 32px; height: 32px; transform: translateX(2px); }
.video-play svg path { stroke: var(--orange); stroke-width: 1.5; fill: none; stroke-linejoin: round; }

.video-frame__title {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: clamp(2rem, 4vw, 4rem);
  line-height: 1;
  letter-spacing: -0.01em;
  color: var(--ink);
  text-align: center;
  padding: 0 32px;
}

@media (max-width: 640px) {
  .video-section { padding: 96px var(--pad-x); }
  .video-frame__corner { font-size: 0.625rem; top: 16px; left: 16px; }
  .video-frame__corner--right { right: 16px; left: auto; }
  .video-play { width: 64px; height: 64px; }
}

/* =========================================================================
   CATALOG — editorial 12-col grid · museum labels · larger product images
   ========================================================================= */
.catalog {
  background: var(--cloud);
  padding: 160px var(--pad-x);
}
.catalog__inner {
  max-width: var(--content-max);
  margin: 0 auto;
}
.catalog__head {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: end;
  margin-bottom: 96px;
}
.catalog__head h2 {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: clamp(2.75rem, 5.6vw, 5rem);
  line-height: 1;
  letter-spacing: -0.01em;
  margin: 24px 0 0;
}
.catalog__lede {
  font-family: var(--font-ui);
  font-weight: 200;
  font-size: 1.125rem;
  line-height: 1.55;
  color: var(--ink);
  max-width: 44ch;
  padding-bottom: 16px;
}
.catalog__grid {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 32px 24px;
}
.catalog-card {
  background: var(--white);
  border-radius: 24px;
  padding: 40px 32px 32px;
  display: grid;
  grid-template-columns: 1fr 160px;
  gap: 32px;
  transition: transform 0.4s var(--ease-state), box-shadow 0.4s var(--ease-state);
}
.catalog-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-card); }

/* Layout patterns — alternating column spans for editorial rhythm */
.catalog-card--lg { grid-column: span 7; }
.catalog-card--md { grid-column: span 5; }
.catalog-card--full { grid-column: span 12; grid-template-columns: 1fr 1fr 200px; gap: 48px; }

.catalog-card__body { display: flex; flex-direction: column; min-width: 0; }
.catalog-card__deck {
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.6875rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 16px;
}
.catalog-card__name {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: clamp(2rem, 3.4vw, 3rem);
  line-height: 1;
  letter-spacing: -0.01em;
  color: var(--ink);
  margin: 0 0 24px;
}
.catalog-card__lede {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 400;
  font-size: 1.25rem;
  line-height: 1.35;
  color: var(--ink);
  margin-bottom: 32px;
}
.catalog-card__body-text {
  font-family: var(--font-ui);
  font-weight: 400;
  font-size: 1rem;
  line-height: 1.6;
  color: var(--gray);
  margin-bottom: 32px;
  flex: 1;
}
.catalog-card__actions {
  display: flex;
  align-items: center;
  gap: 24px;
  margin-top: auto;
}

.catalog-card__figure {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: 360px;
}
.catalog-card__figure img {
  max-height: 400px;
  width: auto;
  max-width: 100%;
  object-fit: contain;
  transition: transform 0.4s var(--ease-state);
}
.catalog-card:hover .catalog-card__figure img { transform: translateY(-6px); }

.catalog-card__specs {
  border-left: 1px solid var(--hairline);
  padding-left: 24px;
  display: flex;
  flex-direction: column;
  gap: 24px;
  align-self: stretch;
}
.spec-row {
  display: flex;
  flex-direction: column;
  gap: 4px;
}
.spec-row__label {
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.625rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--gray);
}
.spec-row__value {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 400;
  font-size: 1.5rem;
  color: var(--ink);
  line-height: 1;
}

@media (max-width: 1100px) {
  .catalog-card--lg, .catalog-card--md { grid-column: span 12; }
  .catalog-card--full { grid-template-columns: 1fr 1fr; }
  .catalog-card--full .catalog-card__specs { grid-column: span 2; flex-direction: row; border-left: none; padding-left: 0; border-top: 1px solid var(--hairline); padding-top: 24px; }
}
@media (max-width: 720px) {
  .catalog { padding: 96px var(--pad-x); }
  .catalog__head { grid-template-columns: 1fr; }
  .catalog-card, .catalog-card--full {
    grid-template-columns: 1fr;
    padding: 32px 24px;
  }
  .catalog-card__figure { min-height: 280px; }
  .catalog-card__figure img { max-height: 320px; }
  .catalog-card__specs {
    flex-direction: row;
    flex-wrap: wrap;
    border-left: none;
    padding-left: 0;
    border-top: 1px solid var(--hairline);
    padding-top: 24px;
    gap: 32px;
  }
}

/* =========================================================================
   ROI — minimal calculator
   ========================================================================= */
.roi {
  background: var(--white);
  padding: 160px var(--pad-x);
}
.roi__inner {
  max-width: 1040px;
  margin: 0 auto;
}
.roi__head { margin-bottom: 80px; }
.roi__head h2 {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: clamp(2.5rem, 5.4vw, 4.5rem);
  line-height: 1;
  letter-spacing: -0.01em;
  margin: 24px 0 0;
  max-width: 16ch;
}
.roi__sliders { display: flex; flex-direction: column; gap: 64px; }
.slider { position: relative; }
.slider__label {
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.75rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--gray);
  margin-bottom: 32px;
}
.slider__track-wrap {
  position: relative;
  height: 48px;
  display: flex;
  align-items: center;
}
.slider__track {
  position: absolute;
  left: 0; right: 0;
  height: 2px;
  background: var(--cloud);
  border-radius: 999px;
}
.slider__fill {
  position: absolute;
  left: 0;
  height: 2px;
  background: var(--orange);
  border-radius: 999px;
  transition: width 0.2s linear;
}
.slider__input {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  opacity: 0;
  cursor: pointer;
}
.slider__thumb {
  position: absolute;
  width: 24px;
  height: 24px;
  border-radius: 50%;
  background: var(--white);
  border: 2px solid var(--orange);
  transform: translate(-12px, 0);
  pointer-events: none;
  transition: left 0.2s linear;
}
.slider__value {
  position: absolute;
  bottom: 40px;
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: 2rem;
  color: var(--orange);
  transform: translateX(-50%);
  white-space: nowrap;
  pointer-events: none;
  transition: left 0.2s linear;
}
.roi__output {
  margin-top: 96px;
  padding: 64px 48px;
  background: var(--cloud);
  border-radius: 24px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 48px;
}
.roi-out__label {
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.6875rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--gray);
}
.roi-out__value {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: clamp(1.75rem, 3vw, 2.75rem);
  line-height: 1;
  letter-spacing: -0.01em;
  color: var(--ink);
  margin-top: 12px;
}
.roi-out__value--orange { color: var(--orange); }
.roi__source {
  margin-top: 24px;
  font-family: var(--font-display);
  font-style: normal;
  font-size: 0.75rem;
  color: var(--gray);
}

@media (max-width: 720px) {
  .roi { padding: 96px var(--pad-x); }
  .roi__output { grid-template-columns: 1fr; gap: 32px; padding: 40px 32px; }
}

/* =========================================================================
   PROCESS — numbers 160px italic orange 12% opacity behind titles
   ========================================================================= */
.process {
  background: var(--cloud);
  padding: 160px var(--pad-x);
}
.process__inner { max-width: var(--content-max); margin: 0 auto; }
.process__head { margin-bottom: 96px; }
.process__head h2 {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: clamp(2.5rem, 5.4vw, 4.5rem);
  line-height: 1;
  letter-spacing: -0.01em;
  margin: 24px 0 0;
}
.process__grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 48px;
}
.process-step {
  position: relative;
  padding-top: 80px;
}
.process-step__num {
  position: absolute;
  top: -32px;
  left: -16px;
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: 160px;
  line-height: 1;
  color: var(--orange);
  opacity: 0.12;
  pointer-events: none;
  user-select: none;
}
.process-step h3 {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: 1.625rem;
  line-height: 1.15;
  color: var(--ink);
  margin: 0 0 16px;
  position: relative;
}
.process-step p {
  font-family: var(--font-ui);
  font-weight: 400;
  font-size: 0.9375rem;
  line-height: 1.6;
  color: var(--gray);
}

@media (max-width: 960px) {
  .process { padding: 96px var(--pad-x); }
  .process__grid { grid-template-columns: repeat(2, 1fr); gap: 64px 32px; }
}
@media (max-width: 560px) {
  .process__grid { grid-template-columns: 1fr; }
  .process-step__num { font-size: 120px; }
}

/* =========================================================================
   FOOTER — bigger logo (80px), expanded contact section
   ========================================================================= */
.footer {
  background: var(--ink);
  color: var(--gray);
  padding: 128px var(--pad-x) 64px;
}
.footer__inner { max-width: var(--content-max); margin: 0 auto; }
.footer__top {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 64px;
  padding-bottom: 96px;
  border-bottom: 1px solid rgba(255,255,255,0.08);
}
.footer__brand .logo { margin-bottom: 40px; }
.footer__tagline {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 400;
  font-size: clamp(2.5rem, 4vw, 3.5rem);
  line-height: 1;
  color: var(--white);
  margin-bottom: 40px;
}
.footer__contact {
  font-family: var(--font-ui);
  font-weight: 400;
  font-size: 0.9375rem;
  line-height: 1.7;
  color: var(--gray);
}
.footer__contact a { color: var(--gray); transition: color 0.4s var(--ease-state); }
.footer__contact a:hover { color: var(--orange); }
.footer__col {
  display: flex;
  flex-direction: column;
}
.footer__col-title {
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.6875rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--white);
  margin-bottom: 24px;
}
.footer__col a {
  font-family: var(--font-ui);
  font-weight: 400;
  font-size: 0.875rem;
  color: var(--gray);
  margin-bottom: 12px;
  transition: color 0.4s var(--ease-state);
}
.footer__col a:hover { color: var(--orange); }

.footer__bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 16px;
  margin-top: 48px;
  font-family: var(--font-ui);
  font-weight: 400;
  font-size: 0.8125rem;
  color: var(--gray);
}

@media (max-width: 960px) {
  .footer__top { grid-template-columns: 1fr 1fr; gap: 48px; padding-bottom: 64px; }
}
@media (max-width: 560px) {
  .footer { padding: 96px var(--pad-x) 48px; }
  .footer__top { grid-template-columns: 1fr; gap: 48px; }
}

/* =========================================================================
   PRODUCT DETAIL PAGE — split layout, sticky CTA, Kinfolk specs
   ========================================================================= */
.pd {
  display: grid;
  grid-template-columns: 60% 40%;
  min-height: calc(100vh - var(--nav-h));
}
.pd__media {
  position: sticky;
  top: var(--nav-h);
  align-self: start;
  height: calc(100vh - var(--nav-h));
  background: var(--white);
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 64px var(--pad-x);
  overflow: hidden;
}
.pd__media-frame {
  position: relative;
  width: 100%;
  max-width: 720px;
  height: 80vh;
  display: flex;
  align-items: center;
  justify-content: center;
}
.pd__media img {
  max-height: 100%;
  max-width: 100%;
  object-fit: contain;
  animation: btool-float 4s var(--ease-breath) infinite alternate;
}
.pd__media-frame::after {
  content: "";
  position: absolute;
  left: 50%;
  bottom: 4%;
  width: 480px;
  height: 80px;
  transform: translateX(-50%);
  background: radial-gradient(ellipse 380px 60px at center, var(--orange-soft) 0%, transparent 70%);
  filter: blur(3px);
  pointer-events: none;
}
.pd__media-corner {
  position: absolute;
  top: 32px;
  left: 32px;
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.6875rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--gray);
}
.pd__media-corner--right {
  left: auto;
  right: 32px;
  text-align: right;
  bottom: 32px;
  top: auto;
}

.pd__info {
  background: var(--cloud);
  padding: 80px var(--pad-x) 120px;
  display: flex;
  flex-direction: column;
}
.pd__back {
  margin-bottom: 48px;
}
.pd__eyebrow {
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.75rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  display: inline-flex;
  align-items: center;
  gap: 16px;
}
.pd__eyebrow::before {
  content: "";
  width: 60px;
  height: 1px;
  background: var(--orange);
}
.pd__name {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: clamp(3.5rem, 7vw, 6rem);
  line-height: 0.95;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin: 32px 0 24px;
}
.pd__deck {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 400;
  font-size: 1.375rem;
  line-height: 1.4;
  color: var(--ink);
  margin: 0 0 48px;
  max-width: 38ch;
}
.pd__caption {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 400;
  font-size: 0.875rem;
  color: var(--gray);
  margin: 32px 0;
  padding-left: 16px;
  border-left: 1px solid var(--orange);
  max-width: 40ch;
  line-height: 1.55;
}
.pd-section-title {
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.6875rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink);
  margin: 48px 0 24px;
  padding-bottom: 12px;
  border-bottom: 1px solid var(--hairline);
}
.pd-specs {
  display: flex;
  flex-direction: column;
  gap: 20px;
}
.pd-spec {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 24px;
  padding-bottom: 16px;
  border-bottom: 1px solid var(--hairline);
}
.pd-spec__key {
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.6875rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--gray);
}
.pd-spec__val {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 400;
  font-size: 1.25rem;
  color: var(--ink);
  text-align: right;
}
.pd-includes {
  display: flex;
  flex-direction: column;
  gap: 12px;
  font-family: var(--font-ui);
  font-weight: 400;
  font-size: 0.9375rem;
  color: var(--ink);
}
.pd-includes li {
  list-style: none;
  display: flex;
  gap: 12px;
  align-items: baseline;
}
.pd-includes li::before {
  content: "—";
  color: var(--orange);
  font-family: var(--font-ui);
  font-weight: 400;
  flex-shrink: 0;
}
.pd-sizes {
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
}
.pd-size {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-width: 56px;
  height: 40px;
  padding: 0 16px;
  border-radius: 999px;
  border: 1px solid var(--ink);
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.8125rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink);
  cursor: pointer;
  transition: background 0.4s var(--ease-state), color 0.4s var(--ease-state);
}
.pd-size:hover { background: var(--ink); color: var(--white); }
.pd-size.is-active { background: var(--ink); color: var(--white); }

.pd-sticky-cta {
  position: sticky;
  bottom: 24px;
  margin-top: 64px;
  padding: 24px;
  background: var(--white);
  border-radius: 24px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
  box-shadow: var(--shadow-card);
}
.pd-sticky-cta__price {
  display: flex;
  flex-direction: column;
}
.pd-sticky-cta__price-label {
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.625rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--gray);
}
.pd-sticky-cta__price-val {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  font-size: 1.75rem;
  color: var(--ink);
  line-height: 1;
  margin-top: 4px;
}

.pd-quote {
  margin: 64px 0;
  padding: 48px 0;
  border-top: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
}
.pd-quote__text {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 400;
  font-size: 1.5rem;
  line-height: 1.35;
  color: var(--ink);
  margin: 0 0 16px;
}
.pd-quote__attr {
  font-family: var(--font-ui);
  font-weight: 500;
  font-size: 0.6875rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--gray);
}

@media (max-width: 1024px) {
  .pd { grid-template-columns: minmax(0, 1fr); }
  .pd__media {
    position: relative;
    top: 0;
    height: auto;
    padding: 64px var(--pad-x);
  }
  .pd__media-frame { height: 60vh; }
  .pd__info { padding: 64px var(--pad-x) 96px; }
}
@media (max-width: 640px) {
  .pd__media { padding: 40px var(--pad-x); }
  .pd__media-frame { height: 50vh; }
  .pd__media-corner { top: 16px; left: 16px; font-size: 0.625rem; }
  .pd__media-corner--right { right: 16px; bottom: 16px; }
}

/* =========================================================================
   Reduced motion
   ========================================================================= */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
    scroll-behavior: auto !important;
  }
}